Your taste,on reel

Name up to five things you love. Qloo plays back what else you’ll love, across music, film, TV, books, podcasts and brands.

Threading the reel: 0 of 48 posters
Marriage Story, the strongest film match

If you love Little Women

Marriage Story

The strongest film match in the Qloo taste graph, at an affinity of 0.94. The runners-up:

  • Emma.0.94
  • Portrait of a Lady on Fire0.93
  • The Farewell0.92
  • Downton Abbey0.91

Five favourites in, one reel out

To begin, you name up to five things you love: a song, a film, a book, a shop. Each one is looked up in Qloo, so the reel starts from the thing itself and not from a guess about it.

Marriage StorySharon Van EttenLittle Women

Then, the Qloo taste graph answers one question six times: what do people who love these also love? Each answer comes with an affinity score from 0 to 1.

Marriage Story
Marriage Story0.94
Sharon Van Etten
Sharon Van Etten0.95
Little Women
Little Women0.97

After that, a language model reads Qloo’s descriptions of your matches and names the taste they share, in a few words, like the title of a film.

Late trains and paper lanternsAn example title card. Yours is written from your own matches.

Finally, the reel plays: a title card, one card per domain, the threads that tie them, and the end credits. The last card saves as a story-sized image.

What’s on the reel

On your reel

  • Music
  • Film
  • TV
  • Books
  • Podcasts
  • Brands

Six cards, one for each part of the Qloo taste graph.

On every card

  • The lead pick
  • Affinity
  • Runners-up
  • One line
  • The thread

A lead, its score, four runners-up and one line about it.

Yours to keep

  • Your taste, named
  • The end credits
  • A story-sized card
  • Any five favourites

A name for your taste and a card you can post.

Point at anything in the lists to see what it means.

Pick your five. The reel rolls in under half a minute.Play